The app featured a radically different design using different sized tiles put together to form a 'mosaic' like interface. On 9 August 2012 a Pulse web app was announced. This raised the profile of the app helping it to gain even more popularity.
In 2011 Pulse was selected as one of 50 apps in Apple's App Store Hall of Fame and named one of TIME's top 50 iPhone apps of the year. On 15 November 2010 Pulse was made a free app for iOS and Android. On 1 October 2010 Pulse version 2.0 was released, this update included the ability to add up to 60 news feeds and introduced pages that could be configured to show different types of news. Later that month the app was also released for Android smartphones. It featured the same interface and features as the iPad version on a smaller scale. On 2 July 2010 a version of the app was released for iPhone and iPod Touch named Pulse News Mini. The app was approved once again and restored to the App Store later the same day after removing The New York Times feed. On 8 June 2010, the app was temporarily removed from the App Store hours after it was mentioned by Apple co-founder Steve Jobs at WWDC 2010, because The New York Times complained to Apple that the app pulled content from the and RSS feeds in violation of the terms of use prohibiting commercial redistribution. Pulse received positive reviews for its easy to use interface.
The company they formed, Alphonso Labs, was one of the first to use Stanford's business incubator SSE Labs. The app was created by Ankit Gupta and Akshay Kothari (two Stanford University graduate students) as part of a course at the Institute of Design. Pulse was originally released in May 2010 for the Apple iPad.
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